Data Visualization and Marketing

Marketing is all about value creation, delivery and communication. Data visualization can make content such as blog posts, social media posts, ebooks, reports, and presentations more engaging. Data visualization unveils patterns, trends, outliers and correlation in your data. Story telling is the real Marketing through visualization.

Data Visualization provide better insights, improves decision making process, engage the audience, pattern data analysis, improves reporting. In the digital marketing platforms as businesses collect more and more data from platforms like Facebook Ads, Google Analytics, HubSpot, Moz, SEMRush. The same data can be visualized and onverted into actionable insights.

Data Visualization tools process visual data 60,000 times faster than text alone and visual content is 40 times more likely to get shared on social media. Humans are visual creatures and such tools distill complex data. The tools enable the representation of complex data in a simple and visual manner.

Good Data Visualization must have component of scalability, scalar and simplicity. The tracking of customer service interaction leads to insight into the consumer journey. The data visualization not only measure the customer loyalty campaigns of an organization but also support the strategic and operational decisions of an organization.



Views expressed above are the author’s own.


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