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Kejriwal: Ads create reality


Sadhana Kala

Dr (Prof) Sadhana Kala is a USA-trained robotic & laparoscopic surgeon, Uppsala University, Sweden, trained fertility specialist, and ‘National Icon Endoscopic Surgeon’
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Politics have no relation to morals. – Kejriwal dictum

Kejriwal spent Rs 150 crore in just three months, January to March 2021, on ads, publicity, and self-promotion. His publicity budget for this year is Rs 467 crore.

 

In Rs 150 crore, he could have given more than one N-95 mask to every Delhiite 18 and above. Or bought liquid oxygen tanks that could store 45 days of oxygen supply at Delhi’s today’s peak demand of 700 Metric Tonnes per day. Or bought 1,500 Transportable Oxygen Tankers that could repeatedly transport 25 days of Delhi’s today’s peak demand. Or set up a 500-bed hospital – Tata are spending Rs 100 crore to start a 500-bed hospital in Gopalpur.

And with Rs 822 crore he spent on ad and publicity in the previous two years, he could have set up 800 oxygen plants, adding capacity of 750 Metric Tonnes oxygen.

Then he could have delivered on his promise made before reality hit him, “We are going to send oxygen concentrators to the homes of [Covid] patients.” Then he could have saved lives of hundreds, if not thousands, of Delhiites. But for Kejriwal the promise given was a necessity of the past: the word broken is a necessity of the present.

And how much Kejriwal-branding, Kejriwal marquee, would save-lives spend do? Truly little. People dying makes news. People living doesn’t. And for Kejriwal branding is supreme. It much precedes saving lives.

That’s why Kejriwal took little note of Delhi High Court telling him through Delhi’s Chief Secretary “If allocation was done three days back, why didn’t you exercise your option to look for tankers? Your political head has himself been an administrative officer, he knows how it works.” The Court also criticised the Delhi government for not delivering the available oxygen with effective use of GPS technology to track supplies.

“The problem is you think allocation is done so everything will be served at your doorstep but that’s not how it works. After allocation have you made any effort for the tankers to collect the oxygen?” the Court observed.

Instead of acting on the Court’s observations, Kejriwal with deft legerdemain planted the story in the media that the Court pulled up not him but the central government.

Not for nothing is Tricky Dicky in hell jealous of Kejriwal. Not for nothing is Niccolò Machiavelli in heaven, more likely in hell, proud of Kejriwal.



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Disclaimer

Views expressed above are the author’s own.



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