Thanks to India’s anti-Covid vaccination drive – among the largest in the world – the word snapshot has gained an entirely new meaning, denoting not just a quickie photograph, or shot, but, specifically, a photograph taken of someone being administered a shot, or injection.
Social media is seeing a tsunami of such snapshots, a trend which might owe its origin to the widely-publicised pix in the mainstream media depicting national luminaries such as the PM and the President of the Republic showing themselves to be model, civic citizens chock-full of social responsibility by getting vaccinated and lending a helping hand – or, more precisely, a helping arm – to the war against the coronavirus.
Such a public relations exercise is necessary to dispel fears that anti-vaxxers – those who for whatever reason are unwilling to get themselves vaccinated – have about the possible adverse side effects of being inoculated.
This confidence-building strategy seems to have worked and what might be called jabbies – pictures of people getting jabs – are fast overtaking selfies as the most widely circulated images on social media.
India – the world’s most populous, and some would say most raucous, democracy – has long prided itself on its vox populi, the voice of the people. Now, as the world’s biggest producer of the anti-virus vaccine which it’s exporting to some 70 countries across the globe, it can justly take pride in its vax populi, its leading role in immunising people against the dreaded disease.
As in the case of protective face coverings where public reluctance to wear them was sought to be overcome by enlisting fashionistas to design masks so that they were not just safe but also stylish to wear, the vaccination drive is getting a shot in the arm via the boost given to it by trending social media images of people being inoculated, which has become the new ‘in’ thing.
To further promote getting oneself vaccinated as being the voguish thing to do, the health authorities might well sponsor a line of T-shirts bearing exhortative punny messages such as ‘Jab, jab phool khilay’, and ‘I’ve had a successful jab interview. How about you?’
In all, we’ll be seen to be going truly viral in presenting a picture of good health, in more ways than one.
This article is intended to bring a smile to your face. Any connection to events and characters in real life is coincidental.
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